Where did Maui Jim start?

Maui Jim got its start in the 1980s as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV, the revolutionary PolarizedPlus® lens was born. To bring the brilliant colours of the island to life, the addition of colour enhancement added to the design, which is why our current technology is called PolarizedPlus2®.

What began as a collection of seven styles, has evolved into over 150 styles of sunglasses--all of which feature patented polarizing lens technology--in hundreds of different colours, shapes, and materials.

Our home office is located in Lahaina, Maui, and we still design and test all of our sunglasses there.

Take a look at our polarized sunglasses to get a better idea of what Maui Jim culture is all about!

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